Overview You are preparing to develop a marketing plan for a product in this course. Tell the class what product you will use to develop your marketing plan. Think about a product you hear about in the news, for example: iPad or Starbucks coffee).

Instructions

• Post the product you will use for your marketing plan.

• What type of customer demographic teenagers/parents/elderly/males/females/etc.) is purchasing these products?

• Why do you think this group buys these products?

• Is this product a need or awant (i.e. canthe customer do without the product)?

• If this is a retail establishment, comment on the location(s).

• Why did the owners choose this specific spot? If this is a service (cleaning/car detailing/hair salon/etc.)

• Discuss the current economic climate. Is unemployment rising or decreasing in the area?

• How will this affect the company or service?

• Is the company hiring employees?

• Are residents moving into or out of the area?