Question: OXO uses the term Universal Design to explain its overarching corporate strategy, to make products that the widest range of customers can use, whether they

OXO uses the term Universal Design to explain its overarching corporate strategy, to make products that the widest range of customers can use, whether they are young, old, able

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bodied, or suffering from arthritis. This strategy has become so successful that it has influenced all of the products that OXO now manufactures. What does universal design represent for OXO?

Escalation of commitment

Deep

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pocket model

Economy of scope

Core competence

OXO uses the term Universal Design to explain its overarching corporate

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