P $4-3($LO $4\mathrm{.}2)$ Select Data Analytics type for questions asked...

Required:

Select Data Analytics type for questions asked in marketing for a specific company. $($Use Exhibit $4\mathrm{.}2$ as a guide.$)$

Matching

How many units were sold in the period? By region? By store?

Why did revenue increase for our company but decrease for the industry?

What was the average revenue for each month?

Why did web page views change?

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What are the top $10$ products in terms of sales and profit?

What will product sales $($and units$)$ be$?$

Is my current marketing campaign working? How should I adjust my strategy today?

What will web page views be$?$

How many web page views resulted in a sale?

Does the weather predict sales of certain products?

What product recommendations might increase conversion rates?

How should I adjust my strategy given the way we expect the competitor$/$industry to cha How can we improve customer sentiment$?$