Question: P 7 - 1 ( LO 7 . 1 , 7 . 4 , 7 . 5 , 7 . 6 , 7 . 7
P LO The traditional four Ps of the marketing mix...
The traditional four Ps of the marketing mix are product, price, place, and promotion and additional Ps are planning, process, people, and physical evidence. Process is the flow of activities that takes place when the company interacts with a customer. For example, the activities to return a product to Home Depot include:
Customer enters the Customer Service Desk line;
Employee listens to customer request;
Customer presents an item to return;
Employee verifies the receipt and the item condition;
Employee approves the return, obtaining manager helpapproval when necessary;
Employee enters information into the system including the reason for the return; and
Employee provides the customer with a refund.
Identify questions related to this process that Home Depot could ask that would require descriptive, diagnostic, predictive, and prescriptive analytics one question for each type
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
