Question: p CASE: In order to avoid new product failure, we need to minimize failure by implementing the process of new product development comectly. Bateico knows

p CASE: In order to avoid new product failure, we need to minimize failure by implementing the process of new product development comectly. Bateico knows that no s engineers it has in the company, sometimes the only way to offer services that are creative is by going outside the company. So, Bateico starts a competition for inovation & people from anywhere in the world to bring new product ideas QUESTION: Identify the idea generation tool used in this example. for the toolbar, press ALT-10 (PC) or ALT-FN-F10 (Mac) B 146 Paragraph Arial 10pt V E IX QSF 10 xx, 1. 3 v "Q EB HA 130 E@@ D

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