Question: P e r i o d A c t u a l V a l u e Q u a r t e r 1

PeriodActualValueQuarter1294Quarter2499Quarter3437Quarter4344Quarter5335Quarter6507Quarter7529Quarter8285Quarter9433Quarter10516Quarter11501Quarter12482Quarter13280Quarter14524Quarter15515Quarter16530
Use the attached Excel file with the quarterly demand (in 1000s of cases) for a national beer distributor over the past 4 years .
1. Generate a forecast using Exponential smoothing, using \alpha =.7. Assume forecast for Quarter 1(t =1) was 294(i.e., F1=294).(3pts)
a. What is the forecast for Quarter 17(t =17)?
b. Find the MAD based on periods 5 through 16(t =5,6,...,16). What is the MAD?
c. Use nonlinear programming to find the \alpha that minimizes MAD.
i. What is the \alpha ?
ii. What is the MAD?
iii. What is the forecast for Quarter 17(t =17) using this \alpha ?
 PeriodActualValueQuarter1294Quarter2499Quarter3437Quarter4344Quarter5335Quarter6507Quarter7529Quarter8285Quarter9433Quarter10516Quarter11501Quarter12482Quarter13280Quarter14524Quarter15515Quarter16530 Use the attached Excel file with the quarterly demand (in

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