P r a c t i c e an important aspect of the writing process: to synthesize the information from a scholarly article and draw meaningful connections to future implications.

First, select an industry with which you are familiar and in which you intended to haveyour future career, such as health care, marketing, retail, technology, etc. Consider an organization or position you might be interested in. The industry you select in this assignment will be the focus for the remaining writing assignments in this course.

Once you have made your selection, refer to the article "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry" as well as the guidelines for writing, located in the topic Resources. Then address theprompts below in a 1 0 0 0-w o r d paper:

• S u mm a r i ze and paraphrase the assigned article, addressing the following required sections of the Article Review: the research problem and questions, the methodology, the findings, and the implications discussed by the authors.
• D i s c u s s how the findings and implications of this article would impact the industry or organization you have identified for your future career. You do not need to find additional research for this assignment. The assigned article should be the only information cited in each section, including this one.

Reminder: This is an a c a de m i c ex e rc i se that should not be written in first person. This is an A P A p a p e r that includes a separate t i t l e p a g e and a r e f e r e n c e p a ge.

Article Review[A1]

Student Name

Colangelo College of Business, Grand Canyon University

UNV-504: Introduction to Graduate Studies in the College of Business

Professor Name

Assignment Due Date

Article Review

This template is a guide that will help you c o m p l e t e your Article Reviewon[A2] "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry" by Brunk and de Boer (2020). The first paragraph of your essay should be a brief introduction. In your introduction, you will need to introduce the topic of your essay and provide a strong thesis statement outlining the key points that will be covered in your essay. The key points are essentially the headings below and are also listed within the syllabus instructions.[A3] The thesis statement should be the last sentence of the introduction paragraph.

Research Problem and Questions

You should start your assignment by discussing the research problem. You need to state the research question listed in the article. When using a direct quote, you must use quotation marks with a proper in-text citation.[A4]This should be the only direct quote in your assignment.[A5]***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).

Methodology

In this section, you will discuss the method[A6] used by the authors. Make sure you are specific about the methodology and include proper in-text citations. The correct format per APA 7^th Edition for citations at the beginning of a sentence is: "According to Brunk and de Boer (2020),...." Correct citation when used at the end of the sentence: "(Brunk &[A7] de Boer, 2020)." ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).

Findings

In this section, you will include the findings discussed in the article. You may include statistics in this section; however, you must also include a narrative on what the findings mean. A few reminders on language and spelling[A8] as it relates to APA requirements: Generally[A9], academic writing uses the third-person. Remember, this is an academic essay[A10], so you should leave out your personal opinions and experiences as it relates to the content. Avoid using contractions in academic writing. Instead spell out all words: Can't = cannot; don't = do not; won't = will not; etc. ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer. (2020).

Implications

In this section, you will include a discussion on the implications stated in the article that include what the results mean for consumers and brands. As a reminder, the only citations you should have in your article review are Brunk and de Boer (2020) since this is the only article you are actually reading. Any time you refer to researchers, research, the authors, the article, statistics, dates, etc., you need an in-text citation. Also, make sure you stay within the word count of 1 0 0 0 w o rd s (not including your t i t l e p a g e , headings[A11], and reference) as graduate w r i t i n g needs to be clear, concise and within the assigned requirement. ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).

Implications for Specific Industry

In this section, you will include a discussion on the implications stated in the article of how this information could be used in an industry or organization of your choice. Think of how the impact of positive and negative brand messages can influence the consumers of this industry or organization based on the research in this article. Continue to avoid first or second person in this section and use a proper citation when sharing information from the article (Brunk & de Boer, 2020). You only need to use this article for reflection and do not need any additional research in this assignment.

Conclusion

Make sure that you always include a proper conclusion. The conclusion should be at least 3 - 5 s e n t e n c e s and should summarize what you discussed in your essay. Remember, this is not a restatement of the introduction paragraph and should not include your opinion or experiences. This assignment does require LopesW r it e and your score must be below 20% with all work paraphrased and cited as needed. Ensure that your report is within this range before you submit.

References

Brunk, K. H., & de Boer, C. (2020).How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? A mixed method inquiry. Journal of Business Ethics, 161(2), 443-458. https://lopes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=141078312&site=ehost-live&scope=site&custid=s8333196&groupid=main&profile=ehost[A12]

[A1]This template follows APA 7^th Edition.

It is common practice to include a title as it is listed in the assignment directions. Since this assignment is titled Article Review, that needs to be the title of the essay.

[A2]When written in the body of the essay, journal article titles need to be in regular font with quotation marks, not italicized, and all major words capitalized. Correct: "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry".

[A3][A3][A3]Research Problem, Questions, Method, Findings, and Implications Discussed by the Authors, Implication for specific industry. These are also the subheadings for your essay.

[A4]When citing a direct quote, you need to include the authors, year, and page number.

[A5]Except for the exact research question, you must paraphrase information from the article as opposed to direct quotes from the authors. This advances your academic writing and demonstrates your knowledge of the information written in the article. I want your see your interpretation of the material.

[A6]Methodology includes whether the study is qualitative or quantitative or mixed method. Make sure you include a discussion on how the data was collected.

[A7]I suggest adding this comment to the "Author" comments:

Note that "and" is spelled out in the in-sentence citation, but an ampersand (&) is used in a parenthetical citation.

[A8]

Make sure you review your work before submitting for any spelling, grammar, word choice, punctuation, and capitalization errors.

[A9]See APA 4.16 and the example on p. 61 of the manual. First person is appropriate and encouraged when writing objectively about research personally conducted by the author (although that is not relevant in an article review). Second-person and the editorial "we" are not appropriate.

[A10]For greater specificity. If the assignment was a personal or reflective essay, writing from experience would be appropriate.

[A11]Removed "citations" because in-text citations will be included in a document's word count. Omiting citations from word count makes sense if using foot- or end-notes, but not for in-text citation.

[A12]A suggestion: APA prefers not to use subscription-based URLs when a non-password-protected link is available, and this particular article does have DOI link (https://doi.org/10.1007/s10551-018-3973-4). So my preference would be to use the DOI as the "most correct" option with respect to APA. However, for GCU students writing for a GCU audience, the GCU Library permalink makes a lot of sense, as it will take the reader straight to the full-text article, which the DOI may or may not. So either one is a good option, and I will leave it to you whether it should be changed!