P3 Introduction Bukove.ars During this Module we will explore persuasive communication, we will understand the role of public opinion, and engage in a discussion of ethics within the subject of persuasive communication. This module will prepare us for the rest of the course, and we will dive into research and more applications within the next few modules. Objectives By the end of the Module the student will be able to Understand the role of public opinion and its impact in effective communication with the pubic of an organization To understand and apply persuasive To understand the role of advocacy in a free market economy, and the ethical aspects of persuasive communication