Question: Pacifica County is a developing economy in the Pacific, and its Economic Development Division is pessimistic about the future GDP growth projections. The economy is
Pacifica County is a developing economy in the Pacific, and its Economic Development Division is pessimistic about the future GDP growth projections. The economy is actually suffering from diseconomies of scale because the national average costs is rising when national output increases. In an effort to control total costs (TC) and ensure that national average costs of production falls as output expands, hence restoring economies of scale; Pacifica County has engaged your consultancy firm to evaluate the current industry attractiveness. As a consultant, you have decided to evaluate industry effectiveness by pursuing diversification. A principal consideration in evaluating the caliber of a diversified organizations strategy is the attractiveness of the industries in which it has business operations. As per the above, a simple and reliable analytical tool for gauging industry attractiveness involves calculating industry-attractiveness scores. Questions: 1. Calculate the missing individual industry weighted score for the three (3) industries in Pacifica County and fill in the blanks. (2 marks) 2. Calculate the missing overall industry-attractiveness scores for the three (3) industries in Pacifica County and fill in the blanks. (2 marks) 3. Which of the industry has a higher degree of attractiveness and which of them has a lower degree of attractiveness? (2 marks) 4. In reference to your completed calculations in Table 1.1, which industry attractiveness measure needs urgent policy reform so as to improve its weighted overall industry attractiveness scores above the desired 5.0 level? Please justify your answer by citing the industry-attractiveness measure and its associated 'importance weight score'. (4 marks)
| Pacifica County - Industry-Attractiveness Assessments | |||||||
| Industry A (Tourism) | Industry B (Dairy) | Industry C (Sugar) | |||||
| Industry-Attractiveness Measure | Importance Weight | Attractiveness Rating* | Weighted Score | Attractiveness Rating* | Weighted Score | Attractiveness Rating* | Weighted Score |
| Market size and projected growth rate | 0.1 | 8 | --- | 3 | --- | 4 | 0.4 |
| Intensity of competition | 0.25 | 8 | --- | 2 | 0.5 | 5 | --- |
| Emerging opportunities and threats | 0.1 | 6 | 0.6 | 5 | --- | 4 | --- |
| Cross-industry strategic fit | 0.3 | 8 | --- | 2 | 0.6 | 3 | --- |
| Resource requirements | 0.1 | 5 | --- | 5 | --- | 4 | 0.4 |
| Social, political, regulatory, and environmental factors | 0.05 | 8 | --- | 3 | --- | 7 | --- |
| Industry profitability | 0.1 | 5 | 0.5 | 4 | --- | 6 | --- |
| Sum of importance weights | 1.00 | ||||||
| Weighted overall industry attractiveness scores | --- | --- | --- | ||||
| *Rating scale: 1 = very unattractive to company; 10 = very attractive to company. |
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