Question: Packaged tours continue to be a very big and expanding industry. However, this industry is continuing to reinvent itself to deliver products that will appeal

Packaged tours continue to be a very big and expanding industry. However, this industry is continuing to reinvent itself to deliver products that will appeal to younger generations . What once were viewed as attractive options to explore new destinations may no longer appeal in the same way to younger people for a variety of reasons, i.e. limitations on independence , ease of researching and booking now, etc.

  • What opportunities and barriers do you foresee for group tourism in the developing nations of Asia? 
  • What are some unique advantages of group tourism ? Also what are limitations of group tourism in these areas? 
  • Who would you anticipate as likely growth sectors of travelers on group tours of Asian nations like India and China (what types of people would these appeal to - age, gender, education, familiarity with travel, income)? 
  • What about other already popular destinations like Thailand? 
  • How about nations where the tourism market is still smaller and newer like Vietnam or Cambodia? 
  • Consider the long-term patterns, while still factoring in your assessment of COVID impacts. 

 

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