Question: Packaging has fast become a very effective communications tool, serving as both educational and advertising vehicles for very smart marketers. Discuss how you think packaging

Packaging has fast become a very effective communications tool, serving as both educational and advertising vehicles for very smart marketers.

  1. Discuss how you think packaging will be used to impact the selling / purchasing of the following future products: 1) glow in the dark slippers; 2) Apple 35mm Cameras and 3) Flying Cars.
  2. Provide actual creatives of what the FIRST advertisements would look like and a bottom line IMC campaign. (just the target markets and media you plan on using for each new product)

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