Packaging

Product packaging is simple and utilitarian. According to the marketing manager: "TiMiT

peels back the clutter to put the attributes customers care about most front and centre. Tons

of data, surveys and conversations helped us determine which attributes matter most for

each individual product." Although packages differ in form and colour, they are united by a

white box, dominated by a generic product descriptor and a checklist of the product's values$-$

based features.

Distribution

TiMiT has developed a user$-$friendly e$-$commerce website that allows shoppers to virtually

browse the same aisles they would find in a physical store. Shoppers could also choose to

"shop by values" by clicking on a value that are important to them $($e$.$g$.,$ no added sugar$)$ to

view all products that feature that benefit. Products are shopped from four distribution

centres $($one in Sydney, Melbourne Brisbane, and Perth$),$ for a $$9$ flat shipping rate that

ensured delivery within one to four days anywhere in Australia.

Consumer Trends

Consumer buying behaviour has massively shifted but the big brands and retailers are

struggling to keep up$.$ Today's consumers think differently and consume differently.

Millennials value price as their number one buying considerations. $77\%$ says they won't buy

the brands their parents use. $88\%$ of consumers consider private labels to be as good as

national and international brands. $72\%$ of youth expect brands to behave in a socially

responsible way. Generally speaking, younger generations do not buy into the legacy

establishment, and they don't have a connection with traditional CPG brands.