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Question $8(2$ points$)$

In the context of change drivers impacting the future of marketing, marketing tactics such as designing the elements of the marketing mix are reflected in the

shift to product glut and customer shortage

shift in power from marketer to customer

shift in generational values and preferences

shift to distinguishing Marketing $($Big M$.$ from marketing $($little $m.$

shift to justifying the relevance and payback of the marketing investment