Page $1$:

a$)$ promotion

Question $12(1$ point$)$

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The Hallmark Company has a diverse portfolio of businesses: Hallmark Global $($the greeting card, gift wrap, and related product division which operates in more than $100$ countries worldwide$),$ Crayola, Crown Media Family Networks $($which produces the famous Hallmark movies so beloved by many$),$ and Crown Centre $($a real estate development company$).$ Growth from their beginnings as a greetings card company seems to have been through which of the following?

$10,11,12$

a$)$ market development

Quiz Information

b$)$ product development and diversification

c$)$ all Ansoff's growth strategies

d$)$ market penetration and market development