Page length: 3 pages (organize information in tables to maximize space here) Case questions: Whether D.Light...

 

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Page length: 3 pages (organize information in tables to maximize space here) Case questions: Whether D.Light should focus on one distribution channel or multiple channels by addressing: The different constraints that d.light faced in creating an aligned distribution channel legal, environmental, managerial. Discuss these three types of constraints. Environmental constraints - Refer to any characteristics of the market, infrastructure, or consumers that the firm does not control and that is fixed at least in the short-to-medium run: Managerial constraints refer to policies or decisions made by any channel member (not just d.light) or to resulting capabilities (or lack thereof) of any channel member, that might impose constraints on the best go-to-market distribution channel Demand-side misalignments if d.light chooses one or another of the considered channels (a) RE channel, (b) village retailer channel, or (c) the centralized shops channel. Discuss three key channel benefit demands that must be met by these three channel types if d.light's channel strategy is to succeed. Channel Benefits Demanded by Rural Consumer Channel Benefit 1. Convenience of pack sizes/amounts 2. Product variety/assortment 3. Length of wait/speed of delivery 4. Proximity of retail outlets 5. Information provision and customer service Students need to address the importance of each of the benefit to rural Indian consumers: a. Select the three most important demands b. Address how the 3 channel types will perform on each of these three important benefits The financial return possible based on d.light's current cost structure and overhead expenditures in India. That is, how many units of the $10 and $250 does the company need to sell to break even with the expectation that sales will be somewhere between 0.01% and 0.1% of the rural Indian households? (assume 135,000,000 rural Indian households). Assume Rs48.7 = $1US Page length: 3 pages (organize information in tables to maximize space here) Case questions: Whether D.Light should focus on one distribution channel or multiple channels by addressing: The different constraints that d.light faced in creating an aligned distribution channel legal, environmental, managerial. Discuss these three types of constraints. Environmental constraints - Refer to any characteristics of the market, infrastructure, or consumers that the firm does not control and that is fixed at least in the short-to-medium run: Managerial constraints refer to policies or decisions made by any channel member (not just d.light) or to resulting capabilities (or lack thereof) of any channel member, that might impose constraints on the best go-to-market distribution channel Demand-side misalignments if d.light chooses one or another of the considered channels (a) RE channel, (b) village retailer channel, or (c) the centralized shops channel. Discuss three key channel benefit demands that must be met by these three channel types if d.light's channel strategy is to succeed. Channel Benefits Demanded by Rural Consumer Channel Benefit 1. Convenience of pack sizes/amounts 2. Product variety/assortment 3. Length of wait/speed of delivery 4. Proximity of retail outlets 5. Information provision and customer service Students need to address the importance of each of the benefit to rural Indian consumers: a. Select the three most important demands b. Address how the 3 channel types will perform on each of these three important benefits The financial return possible based on d.light's current cost structure and overhead expenditures in India. That is, how many units of the $10 and $250 does the company need to sell to break even with the expectation that sales will be somewhere between 0.01% and 0.1% of the rural Indian households? (assume 135,000,000 rural Indian households). Assume Rs48.7 = $1US