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$3\mathrm{.}1.$ Variables

Aaliyah recently started using social media to advertise her business, and she wants to compare social media advertising $($on Facebook and Twitter$)$ to more traditional forms of advertising $($on TV and in newspapers$)$ to see which is more effective. She looks at the effectiveness of the marketing strategies by comparing the total number of responses generated from the traditional ads to the total number of responses generated from the social media ads.

Which element of Aaliyah$$s study is the manipulated variable?

Click or tap a choice to answer the question.

type of marketing

number of inquiries

traditional ads

effectiveness of marketing strategy