$$ Pages should be numbered.

$$ The sheets should be stapled and be enclosed in a plastic wallet with completed

assignment top sheet.

Task $1$

actical, use as many as possible frameworks and strictly only have three to four

objectives and strategies related to the retail industry.

Select a retailer that you have an interest in for this assignment so that we can be sure you

will find the information you need to complete the assignment using library databases and

resources. You should not be relying on the retailer to provide you with the information you

need. Prepare a paper about your retailer using the guidelines that follow. This is a

collaborative learning experience. In researching and preparing your paper, you should use a

minimum of $5$ sources of information. Develop a reference list $($APA$)$ of your sources and

appropriately reference them throughout the paper as you present information from them.

$1.$ Describe the current climate and situation that your retailer finds itself in as it attempts

to compete. Describe what is occurring in the industry. Provide a brief overview of the

retail sector in which the retailer operates. What environmental and economic factors are

affecting the retailer? Describe competitive pressures, changing demographics and buying

preferences, consumer behaviour issues, image issues, etc. that affects this retailer and how

they conduct business? How has the industry changed as a result of ecommerce and

$2|$ P a g e

technology?

$2.$ How has your retailer changed and evolved over time? What is your retailer$$s primary$\backslash$

business? What is their business model $($how do they choose to operate$)?$ What is their

corporate strategy? What are their goals? What parts of their business are growing and

generate the most revenue? How is your retailer seeking to increase revenue in the future?

$3.$ Corporate Analysis $$ Who is the parent company of your retailer? What retailers are part

of their portfolio? What is the parent company$$s overall market strategy and how does this

retailer fit into their overall strategy?

$4.$ Competition

Who are the retailers$$ competitors $($both direct and indirect$)?$ How does your r

Wha

$5.$ Retail Market Strategy

a$.$ Target Audience $$ Who is their target audience? $($describe demographically and

psychographically, if possible$)$ How does this compare to the competition?

b$.$ What image do they want to convey? How do they attempt to position themselves in the

minds of consumers in the market? What is their current image in the industry and in the

minds of consumers? Is this image working for them? How does this compare with the image

of competitors?

c$.$ How do they make use of technology $($web and ecommerce, supply chain management,

information systems, etc.$)?$ How has technology affected the way they conduct business?

d$.$ What is their global presence and strategy? What countries have they entered? How

successful have they been expanding into these countries? What obstacles have they faced?

e$.$ What is their location strategy? Why have they chosen this strategy?

f$.$ What is their approach to managing human resources? $($if this info is available$)$

g$.$ Describe their merchandising strategy $$ how they buy, what they buy, breadth vs depth

of merchandise, etc. How is it reflected in their financial strategy?

h$.$ What is their pricing strategy and how does this affect their profitability?

i$.$ Describe their approach to advertising and sales promotions. Has it been effective for

them?

j$.$ What challenges does your retailer face in terms of the retail strategy variables