Question: Paloma is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she calculates the cost for

Paloma is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she calculates the cost for each product to be promoted. Paloma is using the method of establishing an IMC budget.

Multiple Choice

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Paloma is developing a budget for her firm's IMC program. First

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