Pan 1. Please read the case below and answer the following questions based on the information provided in this case. Using online sources may be misleading. All the information that you need is already provided in the case below. Samsung was founded in 1938 by Lee Byung-Chul. At that time, he had less than fifty employees, and the company's main business was the production and distribution of groceries within the city. Through the years, the company has grown significantly and ventured into various industries like insurance, retail and securities. The 1960s were especially important for Samsung as the Samsung Group entered the electronics industry and turned out to be very successful. Today as the largest corpotation of South Korea, Samsung has several holding companies and subsidiaries united under the umbrella brand name of Samsung Samsung has lots of loyal customers worldwide and has the strength to deal with the big players in the market. One of the critical factors behind Samsung's success is its well-planned business portfolio that best fits the company's strengths and weaknesses to the opportunities in the environment. Even if Samsung has a relatively complex portfolio of business and brands, it is well analyzed and managed. Within this portfolio, Samsung Home appliances that include refrigerators, washing machines and cooking appliances has a special place. This strategic business unit has a high market share and generates high sales for the company. The good thing is that the money this strategic business unit generates is much more than the money it needs to finance itself. Samsung also has another strategic business unit that includes MP3 players. The market for this product category has already reached maturity, and thus, it has very limited or no growth potential. The market share of the Samsung MP3 players is relatively low, yet at least for now, it may still generate the money it needs to finance itself. Turkish Turkey A AMC Aalbot Aalbod Alice X Dictate Pane players is relatively low, yet at least for now, it may still generate the money it needs to finance itself. Samsung is quite successful in terms of monitoring the trends within the macroenvironment, especially the technological environment. Since the last decade, the company has invested a considerable amount of its revenue to the strategic business unit consisting of mobile phones and tablets. The products within this strategic business unit are quite successful, yet the market itself is quite dynamic. Every day new participants try to enter this attractive market. Thus, this strategic business unit of Samsung necessitates continuous investment in the R&D activities so that it may hold its high market share. Recently, Samsung has introduced the Galaxy Watch with the slogan of "Stay connected longer." This is again a very attractive market with intense competition from strong competitors like Apple and Xiaomi. The company initially had big hopes for the Galaxy Watch and invested lots of money in this product. However, the relatively small market share obtained is a real concern for top management. The future of the Galaxy Watch is still uncertain- it may succeed or fail, so the top management seriously reconsiders its investments in this business unit. 1a) Based on the BCG matrix, how will you classify the different strategic business units mentioned in the case above? Which strategy/strategies will you suggest to each of these business units? Please be specific in your answer and provide a detailed explanation to support your argument. (15 points) 1b) A factor contributing to Samsung's success is that it is always on the outlook for growth opportunities. In that respect, the company carefully evaluates different market opportunities and defines strategies for capturing therh. For instance, Samsung regularly introduces new models of its smartphones to the market, just like Apple does. Recently, Samsung also acquired Harman International, which is the market leader in connected car solutions. Samsung is very new to this industry. However, Samsung's top management believes that Harman's experience in connected car solutions and its long-term relationships with the parties in the value delivery network, especially with the important automobile manufacturers, will be a great asset in terms of growth opportunities. Based on the information provided in the paragraph above, please identify and briefly explain the growth strategy/strategies used by Samsung. (10 points)