Pandora has several stores in the US, mostly located in malls such as the Old Orchard mall in Skokie. The mall location makes sense since bigger stores in the mall may attract a lot of shoppers who also visit smaller stores Orents tend to be the lowest in these types of locations Othere will be no competition in this type of location O consumers are not able to comparison shop in a mall this type of location would give the store a destination store status