Panel companies continue to struggle with data quality issues, which prompt companies to seek other data sources. As with any trend there are unanticipated consequences that create new problems, such as: As clients conduct fewer projects, they attempt to get more from each of them, leading to longer, more complicated questionnaires. As panel enrollments slow, panel companies lean more heavily on a smaller active portion of their panel, leading to panelist fatigue/disengagement. As panel prices increase, companies turn to their own customers via CRM management protocols to conduct their own research. Select one of these and provide the following: How this would impact data quality. How this would impact respondent experience/response/behavior