Paper #$1$ Topics $($Choose only one$)$:

What are the origins of behavior study? Why did it become a separate discipline?

Is customer satisfaction important and why? What tactics do companies use to improve customer satisfaction?

Why is it important to know customers$$ needs? What are the ways to create a successful product?

What are the techniques of reaching a customer$$s subconscious? How often do people follow their intuitions in product choice?

For one of the topics above, please write a research paper based on the following guidelines:

Papers must be APA formatted

An APA$-$formatted bibliography must correspond with the citations in the paper. $($You cannot have references without citations, or citations without references.$)$

Each paper is expected to be between $1500-$words and $3000-$words in length. You may go over the page maximum, but I would appreciate it if you did not.

All researched facts must be properly cited.

All papers should be proofread, and be free of spelling and grammar errors.

Direct quotes cannot represent more than $7\%$ of the total word count of the paper.

All papers must have a minimum of seven references that include at minimum:

Six peer$-$reviewed articles

Our textbook

Only one paper is submitted on behalf of the team.

Team members may vote out any nonparticipating team member with prior faculty permission.

Any team member that does not actively participate in creating of the Team Research Paper is to have their name removed from the cover page of the paper. Writing the name of a non$-$participatory team member on the cover page of the paper will constitute Academic Dishonesty, and may lead to an automatic zero for this assignment.