Question: Paragraph Styles 10 11i 13 14 15 1 16 Problem #2: B n Nina is trying to decide in which of four shopping centers to
Paragraph Styles 10 11i 13 14 15 1 16 Problem #2: B n Nina is trying to decide in which of four shopping centers to locate her new boutique. Some locations attract a higher class of clientele than others, some are in an indoor mall, some have a much greater customer traffic volume than others, and, of course, rent varies considerably from one location to another. Because of the nature of her store, she has decided that clientele is the most important consideration, the higher the better. Following this, however, she must pay attention to her expenses and rent is a major item, probably 90 percent as important as clientele. An indoor, temperature-controlled mall is a big help, however, for stores such as hers where 70 percent of sales are from passersby slowly strolling and window shopping. Thus she rates this as about 95 percent as important as rent Last, a higher traffic volume of shoppers means more potential sales, she thus rates this factor as 80 percent as important as rent As an aid in visualizing her location alternatives, she has constructed the following table. A "good" is scored as 3, "fair as 2, and poor' as 1. Use a weighted score model to help Nina come to a decision. the class of Location Class of clientele Fair Rent Indoor mall Good Traffic volume Good Fair Poor Poor Poor Good Good Good Good Poor Good Fair
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