Question: Paralysis by analysis is a common problem in developing marketing strategy. Explain how having too much information can worsen this problem. The author argues that

"Paralysis by analysis" is a common problem in developing marketing strategy. Explain how having too much information can worsen this problem.
The author argues that many marketers focus too much on data and miss important elements in development marketing strategy. What types of elements might marketers be missing?
During the market research process, what are some steps that you can take to minimize analysis paralysis and keep your research as focused as possible?

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