Paraphrase Breadth, aggressiveness, and differentiation can support sustainable effectiveness. Breadth: all things being equal, participation in multiple countries, markets, technologies, or products and services increases an organization's carbon footprint and social impact. It makes it difficult to understand the impact of the organization on ecological and social outcomes. Some breadth and diversification make it easier to make strategic changes that ensure reasonable profits over a long-time frame. Aggressiveness: Fast-changing markets, there are many appropriate opportunities to pursue objectives aggressively, but in general SMOs are wary too much aggressiveness too often. Differentiation: understanding why customers make purchasing decisions and how the organization's products and service features align with those choices is critical to success. SMOs build features into their offerings that reflect all three outcomes