ParcelCare is a long$-$established national parcel and package delivery service. ParcelCare is now finding it difficult to attract, recruit and retain staff throughout the organisation. You have just started in your new role of People Manager and have been asked to report to senior leaders on how these issues can be addressed. In preparation, you write answers to the $10$ questions below.

To help the reader, please make use of headings and assessment criteria references to signpost the assessment criteria being addressed.

New entrants to the parcel delivery market and other labour market competitors have adversely affected ParcelCare$$s ability to compete in labour markets. Explain how ParcelCare can strategically position themselves in competitive labour markets.