Question: Part 1 ( a ) : Launch Strategy. Background: Hungry Kya! plans to launch the new cloud kitchen service in the eastern metropolitan Pianchi first.

Part 1(a): Launch Strategy. Background: Hungry Kya! plans to launch the new cloud kitchen service in the eastern metropolitan Pianchi first. Pianchi is divided into 6 circles, each with roughly equal population size. The cloud kitchen outlets of Hungry Kya! are expected to receive 180K orders per month across Pianchi at an Average Order Varde (AOV) of INR 500(Assume equal distribution of the orders/revenue across circles). Field research shows Hungry Kya! will have to setup 5 kitchens in Circle 1 to support the demand (Assume each kitchen to provide service coverage to an equal amount of area irrespective of circle/density) Cost Involved (Monthly) Avg. monthly cost incurred/kitchen INR 1,000,000 Region Population Density (per square mile) Circle 1300 Circle 2200 Circle 3150 Circle 475 Circle 5250 Circle 6100 O Circle 1, Circle 2, Circle 5 O Circle 2, Circle 3, Circle 5, Circle 6 O Circle 1, Circle 2, Circle 3, Circle 5 O Circle 3, Circle 4, Circle 6
Part 1 ( a ) : Launch Strategy. Background:

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