Part 1: Creating a Positioning (Perceptual) Map Using the databelow, create three (2) perceptual maps. One map should have useaxes A and B, the other map should use axes B and C. Axes A:Healthy Food (10) Junk Food (0) McDonalds = 6 Burger King = 4Wendy’s = 7 Freshii = 10 KFC = 3 Subway = 9 Barburrito = 8 Axes B:Wide Choice (10) Limited Choice (0) McDonalds = 6 Burger King = 7Wendy’s = 7 Freshii = 8 KFC = 2 Subway = 3 Barburrito = 4 Axes C:For adults (10) For kids (0) McDonalds = 4 Burger King= 3 Wendy’s =7 Freshii = 9 KFC = 6 Subway = 8 Barburrito = 8 Part 2:Understanding Positioning (Perceptual) Maps Once you have completedthe perceptual maps, circle the correct answer for each of thefollowing questions regarding the data: 1. On Perceptual Map #2,which brands are perceived as being for kids? a) McDonald’s andBurger King b) Subway and McDonald’s c) Freshii & Barburrito d)Freshii, McDonald’s and Subway e) Wendy’s, Burger King and KFC 2.On Perceptual Map #1, which brands are competing heavily for aposition in “Healthy” and “Wide Choice”? a) Barburrito, KFC andSubway b) Burger King and KFC c) Barburrito and Subway d)MdDonald’s, Wendy’s and Freshii e) None 3. On Perceptual Map #1,which quadrant(s) is (are) the most open to potential new entrantsor repositioning? a) Wide Choice/Junk Food, Healthy Food/WideChoice b) Junk Food/Limited Choice, Junk Food/Wide Choice c)Healthy Food/Limited Choice, Junk Food/Wide Choice d) HealthyFood/Wide Choice, Healthy Food/Limited Choice e) There are nopotential open quadrants. 4. Looking at both perceptual maps, whichbrand appears to own the position of wide choice of healthy foodfor adults? a) McDonald’s b) Barburrito c) Freshii d) Subway e)Wendy’s 5. Looking at both perceptual maps, when you compareWendy’s with McDonald’s a) McDonald’s is perceived as having awider choice b) Wendy’s and McDonald’s are both perceived as moreadult brands c) Wendy’s is perceived as more for adults d)McDonald’s is perceived as healthier than Wendy’s e) Wendy’s andMcDonald’s are both perceived as healthier brands 6. Looking atboth perceptual maps, which brands tend to be clustered together onboth? a) Subway, McDonald’s, KFC b) Burger King, Wendy’s, KFC c)Wendy’s, KFC and Freshii d) Subway and Barburrito e) Barburrito andFreshii