Part $1($do this first, as it affects part $2)$ Marketing Audit. Fairmont Vancouver Hotel

$1.$ A property analysis of the assigned hotel, listing what your group perceives as the strengths and weaknesses of the property, as well as info on number of rooms, services the hotel offers, restaurants, spas, ratings. Quote at least $3$ product reviews of the property offering different viewpoints. Note any accessible area you think the hotel has designed and created for guest social media photography. This is written in paragraph format. Take photo or video proof that each member of your group visited the hotel in person to use in the presentation slides.

$2.$ A one$-$page competitive analysis comparative grid of two other similarly rated local hotels that would be part of your $$competitive set$,$ comparing number of meeting rooms, number of guestrooms, pet policy, parking prices, room rates for similar dates, style of restaurant and official diamond or star ratings. $($Do not use other hotels from the class list for your competitive set.$)$ Following the grid, write $($in paragraph format$)$ a brief situational analysis or SWOT you have observed about your assigned property. How does your hotel differentiate or position itself against other competing hotels?

Part $2$: $($do not do this without analyzing information from part $1)$ Advertising and Promotional Plan

$3.$ A basic advertising strategy you create for the hotel, showing one specific market you are targeting. What are your goals for that market? What are that market$$s motivations for travel? What style or reputation are you trying to convey about your hotel in ads? Outline a package or offer you are creating and explain how you would use social media to promote it$.$ Explain WHY this is your strategy based on information you learned in part $1$ of the assignment.

$4$a$)$ A creative sample public relations stunt $($that your group invents$)$ to try to get free publicity that ties into and demonstrate the advertising strategy you outlined in #$3.$ Be as creative and unique as possible. $($ie: if your target market is business guests, your public relations stunt must try to attract business guests$).$ No influencers for the public relations stunt, and no discounts. Be creative in a different way.

$4$b$).$ A newsjacking activity $($that your group invents$)$ that attempts to bring free publicity to the hotel $($it should tie in with your overall promotional plan if possible$).$ Your $$news$$ item must be true and fairly recent $($ie: not something like COVID$)$