Part 1 essay: A French winery is considering entering the Canadian Market. You are assigned to develop
Question:
Part 1 essay:
A French winery is considering entering the Canadian Market.
You are assigned to develop a Market Entry Strategy for them.
What would be the best Market Entry Strategy you would suggest and why?
Provide details - such as when, where, how, with whom they should enter.
Evaluate what would be the advantage/benefit of that strategy vs any other.
Evaluate any disadvantages and risks.
Utilize the material covered in the course and classes thus far.
If it makes it easier - you can pick any French winery to work on as being the one from this essay.
NOTE: in this part identify but do not focus on products, prices, quantities, market shares - quantitative information will be in Part 2 of the essay.
And then this as Part 2 essay:
Continuing from the Part 1 essay - and the Market Entry Strategy you have proposed, quantify the strategy and market outlook:
- size of the target market: wine overall, French wine overall
- main segments: product types in this category
- main markets within Canada
- main competitors: who are they, market shares, sale value/volume
- your goals for this French winery - sales, shares, markets, timeline
Do research online. Present data that you find or come up with your own. Use less words more images/numbers/graphs/data.