Part 1: Experimental Design We will now dig deeper into the material that you were shown last week. We asked you to act as a customer and attach a price tag (up to $50) to a basic t-shirt made from 100% cotton. We showed you a white t-shirt alongside the inner label, and asked to to price it. The response variable is the amount you would be willing to pay for the basic 100% cotton t-shirt. At random, students in this session were assigned to one of three groups. Two of the three provided additional information on the inner label, corresponding to the country where the t-shirt was manufactured. The first group saw a label that did not provide any information on the country where the t-shirt was manufactured control group). The second group of students were informed that the t-shirt was made in China (treatment group 1). A third group was informed that the t-shirt was made in USA (treatment group 2). Question Set 1: Quality and Production Country SMIA-1027 100% ORGANIC 100%COTTON Care Instructions COTTON MADE IN CHINA 100% COTTON MADE IN USA Hand wash only WASHING AT LOW30 C in warm water IRON ON MEDIUM HEAT Cool iron only MACHINE WASH COLD DRY CLEAN Dry without delay TUMBLE DRY LOW DO NOT TUMBLE DRY Do not tumble dry DO NOT BLEACH DO NOT BLEACH WARM IRON IF NEEDED COLD WATER