Part $1$: External Environment Analysis

Conduct an external environment analysis for a new and innovative product or service that you have developed. This can be

a real or hypothetical product or service. First, describe your product or service. Based on your analysis, identify key

opportunities and threats that your start$-$up may face. Explain how you plan to manage these opportunities and threats on a

global scale. Here are the factors you should include in the analysis:

$1.$ Economic factors $($e$.$g$.,$ market size, growth rate, inflation, exchange rates$)$

$2.$ Social factors $($e$.$g$.,$ demographic trends, cultural factors, consumer behavior$)$

$3.$ Technological factors $($e$.$g$.,$ innovation, automation, internet, and mobile technologies$)$

$4.$ Political and legal factors $($e$.$g$.,$ government policies, regulations, taxes$)$

$5.$ Environmental factors $($e$.$g$.,$ sustainability, climate change, carbon footprint$)$