Part $1$ for Unit $3$: The more you know about your customers, the better position you are in to serve them and create a marketing strategy. In your initial consultation with Lee, you asked about her customers. You realized that Lee did not understand her customers well, what motivates them, the influencers on customer purchases, and the purchase decision process. Using the concepts discussed in Chapters $3$ and $4,$ as well as secondary research, address the following items.

Checklist:

Investigate three consumer characteristics: cultural, social, and personal factors influencing consumer buying behavior for Lee$$s products.

Investigate how the four consumer psychological factors: motivation, perception, emotions, and memory influence consumer buying behavior for Lee$$s Artificial Flowers.

Illustrate the five$-$stage model of the consumer buying process as a diagram for Lee$$s Artificial Flowers.

Compare and contrast at least five differences between B$2$C versus B$2$B for Lee$$s Artificial Flowers.