Part 1: Identifying the Customer and Problem

Describe a primary decision-maker when it comes to your customer purchasing a Tesla: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

(Please Note the Topic is About Tesla)

Part 2: Factors Influencing Customer Decisions

Provide a brief profile of the Customers purchasing a Tesla using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Part 3: Reaching the Customer

Based on this profile, identify 23 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.