Part $1$: Identifying the Customer and Problem for Disney

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem$($s$)$ your organization, product or service will help them solve.

Part $2$: Factors Influencing Customer Decisions for Disney

Provide a brief profile of your target segment using at least three of the following categories:

Geographic characteristics for Disney: e$.$g$.,$ location, region, population size or climate.

Personal and demographic characteristics for Disney: e$.$g$.,$ age, gender, family size, family life stage, income, personality.

Social and Psychological characteristics for Disney: e$.$g$.,$ culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.

Situational characteristics for Disney: e$.$g$.,$ buying situation, level of involvement, market offerings, frequency of use, brand loyalty.

B$2$B$/$organizational buying considerations for Disney: e$.$g$.,$ individual factors, organizational factors, business environment factors, types of complexity

Part $3$: Reaching the Customer at Disney

Based on this profile, identify $23$ marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.