Question: Part 1 : Identifying the Customer and ProblemDescribe a primary decision maker in your target segment: who they are, what they like, how they make

Part

1

: Identifying the Customer and ProblemDescribe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem

(

)

your organization, product or service will help them solve.

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