Question: Part 1: Let's take an example to deepen your understanding of the criteria by trying to apply them to a real-world case. Many firms offer

Part 1:

Let's take an example to deepen your understanding of the criteria by trying to apply them to a real-world case. Many firms offer a variety of loan programs for temporary Australian residents and non-residents.

For example: https://www.savings.com.au/personal-loans/can-you-take-out-a-personal-loan-if-you-re-a-temporary-resident

Have a think and perform your own evaluation of firms' decision to include temporary Australian residents and non-residents as a segment based on the criteria you learned from the lecture. You may want to do some quick research.

1. How identifiable are temporary Australian residents and non-residents, and why?

2. How sufficient are temporary Australian residents and non-residents, and why?

3. How stable are temporary Australian residents and non-residents, and why?

4. How accessible are temporary Australian residents and non-residents, and why?

5. Taken together, do you consider firms' decisions a reasonable segment strategy?

Reference:

https://www.brokernews.com.au/news/breaking-news/better-choice-advances-on-underserviced-market-segment-271802.aspx

Belch, George E.; ProQuest (Firm)4eSydney, NSWMcGraw-Hill Education (Australia)2020

Part 2:

Please do some research and find a good example of an excellent targeting strategy. Focus on how a brand/company has selected/accommodated a specific group of the target audience to whom they communicate their messages.

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