Part $1$ Marketing Goals$/$KPIs $(4\%),$ due in session $6$

Instructions

Create accounts on social media platforms you have selected in session $10.$

Set marketing goals and KPIs for each platform. Examples of common social media goals

include generating leads, driving traffic to a website or online store, or attracting more

followers. Keep in mind:

Good social media goals align with your broader brand objectives

Use the SMART framework $($specific$,$ measurable, attainable, relevant, and time$-$

bound$)$

The KPIs are tied to your digital marketing strategy and should be aligned with your

established brand goals

Include:

Social media account platforms and links

Three to five company goals for each social media platform.

KPI's you will track and why

How will you determine if you've succeeded?

How will you collect data $($e$.$g$.$ Google Analytics, by using a CRM system, through

the native social media analytics tools, etc.$)$

Any other relevant information related to social media goals and KPIs