Question: PART 1: Mission and Values 8 marks Write a mission statement for your company. (Hint: review Developing a Mission Statement in Chapter 2 to assist

PART 1: Mission and Values 8 marks

Write a mission statement for your company. (Hint: review Developing a Mission Statement in Chapter 2 to assist you).

Choose three (3) core values for your company. For EACH, explain why this value will help your business succeed.

PART 2: External Factors 10 marks

Choose five (5) external factors which you think would have an impact on your business, one from each category listed below. For each, briefly explain what it is and how you think it would affect your business. Be specific about the factor (e.g. aging population not demographic) and describe why/how it will impact your business.

1. Economic and ecological changes: general, regional, and global conditions that impact to this business.

2. Technological changes: information technology and automation impact to this business.

3. Demographic changes and labour market trends: education, age, composition, literacy, immigration impact to this business.

4. Social changes: priorities toward work, childcare, eldercare impact to this business.

5. Legal and regulatory changes: laws and regulations/rulings impact to this business.

PART 3: Corporate Culture 8 marks

There are four distinct corporate cultures outlined in the chapter. Which type of culture will you try to cultivate within your business and why?

How will you ensure you have a corporate culture that will enable you to become an employer of choice, making it easy to recruit and retain top performers? List at least three (3) strategies that you will use to create a healthy corporate culture.

PART 4: SWOT Analysis 8 marks

Your company does not exist yet, but its still important to do a SWOT analysis. Describe one EACH of strength, weakness, opportunity and threat that will have an impact on whether your business succeeds. You may use a table for this portion of the assignment.

PART 5: Strategic Direction: SMART Goals 4 marks

Based on your SWOT analysis, identify two key SMART goals for the first year of your business.

Please be brief and concise is your writing, using subheadings to divide each section. Full sentences and paragraphs are required (the SWOT Analysis may use a table format). Grammar, spelling and punctuation as well as APA format are being considered for marks in all assignments (

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