Part $1$: Mobile Moment Engagement Plan

Objective:

Create a strategic plan to engage users during 'mobile moments' $-$ points in time and space when someone pulls out a mobile device to get what they need immediately, in context.

Instructions:

$$ Identification of Mobile Moments:

o Identify key mobile moments for a specific target audience within an enterprise context. Discuss the user needs and the context in which these moments occur.

$$ Engagement Strategy:

o Develop a plan detailing how a mobile application can engage users during these moments. The plan should outline the customer journey, touchpoints, content, and features that cater to the user's immediate needs.

$$ KPIs and Metrics:

o Define key performance indicators $($KPIs$)$ and metrics to measure the success of the engagement during these mobile moments.

$$ Technology Stack:

o Describe the technology stack that would support these engagement strategies, including any specific platforms, frameworks, or services.

$$ Deliverables:

o A written report detailing the Mobile Moment Engagement Plan.

o A visual representation $($e$.$g$.,$ flowchart or storyboard$)$ of the customer journey.

o Verbal presentation $(10$ minutes minimum$)$