Part 1 Multiple Choice Questions. SEO.

For a search engine, relevance refers to:

a) The extent to which a web pages content matches the searchers query

b) Whether a website has been visited by the searcher before

c) The traffic level of the website

d) How many pages on the website link to one another

Answer:

Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on searches that include maternity. What should the URL for the maternity category page be?

a) https://jane.com/category5

b) https://maternity.jane.com/

c) https://jane.maternity.com/

d) https://jane.com/maternity

Answer:

Including the word maternity in the alt text and file name of several images on the maternity category page of Jane.com will improve the pages relevance score for searches using the word maternity. What other benefit can result from this?

a) The website will be better organized

b) The images are more likely to show up on image searches that use maternity

c) Other category pages in the website will be more likely to show up for searches that use the word maternity

d) Individual product pages that sell maternity products will automatically be optimized for relevant searches

Answer:

Even a highly relevant keyword may not be worth pursuing in your SEO if:

a) The keyword is too long

b) The keyword has no traffic

c) The keyword is synonymous with other terms

d) The keyword is often misspelled

Answer:

Long tail keywords are:

a) Search terms with lower volume than fat head keywords

b) Search terms that produce a low conversion rate

c) Search terms done on mobile devices

d) Search terms for niche product categories

Answer:

The benefit of keyword mapping is:

a) To make sure the most appropriate webpage shows up on the SERP for every search phrase

b) To organize SEO efforts across the many search phrases the website is targeting

c) To prevent keyword cannibalization in a websites SEO efforts

d) All of these are correct

Answer:

If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword should your website first target SEO efforts?

a) The keyword on which your site ranks #1

b) The keyword on which your site ranks #9

c) The keyword on which your site ranks #98

d) The keyword on which your site ranks #112

Answer:

Part 2. Multiple Questions. General Concepts

Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there.

People who search are actively looking for information, products or services.

Search engines are a big trend these days.

Search engines guarantee new customers.

What technology do search engines use to 'crawl' websites?

Androids

Interns

Automatons

Bots

Which of the following can help a search engine understand what your page is about?

The date it was published.

The number of images used.

The total number of words.

The title tags.

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results

The search results page

Business directories

Display advertising networks.

Which of these is an important factor in the paid search auction system?

How famous your brand name is.

How cool your logo is.

How long your business has been around.

How relevant your ads are.

Search engine marketing can also be called what?

Pay-per-click advertising.

Organic advertising

Search box marketing

One-click advertising

In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid

Relevance

Width

Length

What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link.

Part 3. Short Answers.

What is a CMS?

What is a Sales Funnel?

What are Cookies and why marketers use it?

What is an Anchor Text?

What is a landing page? What is FOLD in a landing page?

What is a Call to Action or CTA?

What is SEO? What is SEM? And how these two are different.

What is CPC?

How we can increase the page relevance to a search query

What is Meta Description in SEO?

What is a Search Ad?

What is an Ad Group?

What is CTR?

What is Conversion Rate?

What is CPA.

What is Display Advertising?

What is an Ad Placement in google display ads?

What is an Ad Network?

What is Google Ads remarketing?