Question: Part 1: Perform a TOWS Matrix (strategy from strength, weakness, opportunity, and threats) analysis for Old spice: Repeating success in the face of competitive threat.

Part 1: Perform a TOWS Matrix (strategy from strength, weakness, opportunity, and threats) analysis for Old spice: Repeating success in the face of competitive threat. Kellogg School of Management Case; and Part 2: From the tows create a VRIO table (see mini-lectures for examples of both tools). Please add ethical decision making to your VRIO as a possible resource.

Rucker, D. D., & O'Connell, M. (2017). Old spice: Repeating success in the face of competitive threat. Kellogg School of Management Cases, 110. https://doi.org/10.1108/case.kellogg.2016.000240

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