Part 1

Research 2 competitors and compare data for each category in the table below.

Consider the following:

Pricing strategy, packaging options, and special promotional pricing

Technologies of the trade as well as promotional aspects. Include links to websites or social media accounts.

How products are sold and moved to consumers. Where is the product/service available for purchase?

Company Example: Dyson

Pricing Structure/ Strategy:

Offers models ranging from mid-range to high end of the market.

$299-$1,200.

Pricing matches target expectations and distribution channels with multiple price points.

Technologies:

Sophisticated technologies in all aspects of the business.

Constant driver of industry standards. Excellent customer information networks.

Distribution:

Available in most major retailers and department stores.

Offers a range of models in a variety of price points. Also available from multiple online retailers including Amazon.

Eco Friendly Clothing Line Business:

Pricing Structure/Strategy:

Technologies:

Distribution:

Competitor 1; Full Business Name:

Pricing Structure/Strategy:

Technologies:

Distribution:

Competitor 2; Full Business Name:

Pricing Structure/Strategy:

Technologies:

Distribution:

Part 2

Identify 1 opportunity or business insight derived from this exercise. Provide your best example of how you can use this information strategically to create differentiation.