PART 1 Short answer questions (8 points) : Answer ALL QUESTIONS briefly and precisely. 1. Arabian Oud is targeting two segments the women and the men and offer for each segment special product line including perfume, body lotion , deodorant this is an is example of which targeting strategy? (1 mark) 2. Explain the three level of the product. Then Identify for the after sales services like exchange or return, warranty and delivery are an example of which product level? (3marks ) 3. Nike's target market for their shoes, clothes, and other accessories are male- and female between 18-35 years old. According to this, Nike most likely segments the consumer market based on which criteria or basis of segmentation? (1mark) 4. Explain the meaning of segmentation, targeting and positioning