Question: Part 1: Top five lessons and/or trend about consumer behavior every marketer should know In part 1 of this final, integrative group assignment, you are

Part 1: Top five lessons and/or trend about consumer behavior every marketer should know

In part 1 of this final, integrative group assignment, you are required to prepare a list of the top 5 lessons or trends for marketers that youve taken away from this course. What are the top 5 things you believe all marketers need to understand about consumer behavior? You will have to pick specific concepts and ideas. Just going by headlines will not suffice and will not be accepted. The lesson or trend needs to be a unique point from the class discussion or readings. Be sure to specify why you think each point you list deserves to be in the Top 5. What are the implications for marketers of each point? Explain why and how knowing this theory/fact concept, etc. will benefit marketers. Your write-up of this part 1 should not exceed three double-spaced pages.

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