PART $1-$ Total $60$ points $($Please write your answers below and back of this page$)$

$1-$ The "Rise" milk company operating in Europe is planning to enter to the market in Turkey. You are the marketing director of the Company. Think about the marketing process and explain the decisions about the subjects stated below:

a$)$ Explain the factors to be analysed before taking any decision. $2$ micro $2$ macro environmental factors to be mentioned. $(8)$

b$)$ Define and explain each element of the marketing strategy for "Rise". The segmentation variables to be chosen$/$ the targeting strategy $/$and the positioning you propose $(12)$

c$)$ What kind of product in terms of product classification would be the "daily milk"? Analyse it in terms of $3$ product levels and state the elements of your product line. $(20)$

e$)$ Your pricing strategy $(4)$

f$)$ Your distribution strategy $(4)$

g$)$ Your promotion strategy explaining IMC and choosing at least $4$ elements of the promotion mix. $(12)$