Question: Part 1 Using the Porter 5 generic competitive strategies model (Chapter 1), identify the specific competitive position used by the company. How did you come

Part 1 Using the Porter 5 generic competitive strategies model (Chapter 1), identify the specific competitive position used by the company. How did you come to this conclusion? Please provide reference evidence to support your answer.

Company: Manulife (research assignment)

According to the chapter here are the strategies:

Porters Five Generic Competitive Strategies

Low-cost provider strategy

Broad differentiation strategy

Best-cost provider strategy

Focused or market niche strategy based on lower cost.

Focused or market niche strategy based on differentiation.

I just want you to connect the answer with the company that is Manulife.

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