Part 2 (50%)

The Balanced Scorecard has been called a strategic performance measurement system. Considering the option you recommended in Part 1 and the factors that are key for EGS's future success, prepare a Balanced Scorecard and a Strategy Map for the company. The Balanced Scorecard must identify objectives and measures that are critical to EGS's success. Be very specific. You should identify at least two objectives for each Balanced Scorecard perspective. You should also provide one performance measures for each objective. The Strategy Map must show specific cause-and-effect relationships among the objectives.