Question: PART 2. Conjoint Analysis: the Regression You performed a conjoint analysis for cereals, and your results are organized in the spreadsheet named Conjoint Analysis Data

PART 2. Conjoint Analysis: the Regression You performed a conjoint analysis for cereals, and your results are organized in the spreadsheet named Conjoint Analysis Data (Cereals )." The data represents 225 observations from 15 individuals. To access this file go to Blackboard > Mktg 370 >Assignments > Assignment 4. Run a regression on the data (see Lecture 11 Slides for proper procedures). QUESTION 3 (5 POINTS ) Using the spreadsheet , analyze the preference ratings from User 2. What can you say about User 2's taste in cereals based on User 2's preference ratings? QUESTION 4 (5 POINTS ) Using the output from the regression analysis , what are the partworths for each level of the attributes ? Enter the partworth values in the table below. **PLEASE ATTACH REGRESSION OUTPUT FROM EXCEL FOR FULL CREDIT* * FLAVORS SHAPES PRICES ADD - INS Com : Puffs: $2.99 : None : Chocolate : Hoops : $3.99 : Marshmallows Fruit : Crispies : $4.99 : Dried Fruits : Flakes

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