Part 2: Decision Making Process

• Select an individual product from the above advertisements.
• Provide a brief description of the product and how you would use it.
• Provide a statement explaining the decision category this product would fall under for your decision making (cognitive, habitual, or affective).
• For your decision process on this product (see Figure 9.2 in the course text), briefly describe each of the steps you would go through for the product you selected. (Use headings for each.)
• At which step might you be most influenced by a marketer for the selected product?